{"id":336254,"date":"2026-05-19T10:45:12","date_gmt":"2026-05-19T17:45:12","guid":{"rendered":"https:\/\/lookoutnewspaper.com\/red-truck-beer-company-strengthens-community-in-the-messes\/"},"modified":"2026-05-20T11:17:01","modified_gmt":"2026-05-20T18:17:01","slug":"red-truck-beer-company-strengthens-community-in-the-messes","status":"publish","type":"post","link":"https:\/\/lookoutnewspaper.com\/fr\/red-truck-beer-company-strengthens-community-in-the-messes\/","title":{"rendered":"Red Truck Beer Company renforce la communaut\u00e9 \u00e0 Messes"},"content":{"rendered":"

Lindsay Groves, Journal Lookout. \u00a0<\/span><\/b><\/p>\n

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    Red Truck Beer Company s\u2019est associ\u00e9e \u00e0 CFMWS pour cr\u00e9er des bi\u00e8res de type mess personnalis\u00e9es \u00e0 la BFC Esquimalt.<\/div>\n<\/li>\n
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    Ces bi\u00e8res sp\u00e9cialement marqu\u00e9es sont rapidement devenues des produits phares dans les mess participants.<\/div>\n<\/li>\n
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    Cette initiative montre comment les traditions partag\u00e9es et les petites touches communautaires renforcent le moral et les liens au sein des FAC.<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    –<\/p>\n<\/div>\n

    \"\"<\/span><\/p>\n

    La Red Truck Beer Company\u00a0contribue\u00a0\u00e0\u00a0renforcer\u00a0l\u2019esprit\u00a0communautaire\u00a0dans\u00a0certains\u00a0mess de la Base des Forces\u00a0canadiennes\u00a0(BFC) Esquimalt gr\u00e2ce \u00e0 un\u00a0partenariat\u00a0avec les Services du moral et du bien-\u00eatre\u00a0des Forces\u00a0canadiennes\u00a0(SMBFC). Les mess des\u00a0officiers\u00a0\u2014 le Wardroom et le Gunroom \u2014\u00a0ainsi\u00a0que\u00a0le mess des\u00a0subalternes\u00a0\u2014 le Pacific Fleet Club \u2014\u00a0disposent\u00a0d\u00e9sormais\u00a0chacun de\u00a0leur\u00a0propre\u00a0bi\u00e8re\u00a0blonde de marque, et\u00a0l\u2019engouement\u00a0a\u00a0rapidement\u00a0d\u00e9pass\u00e9\u00a0toutes\u00a0les\u00a0attentes.<\/span>\u00a0<\/span><\/p>\n

    Dans le cadre de\u00a0cette\u00a0initiative, Red Truck\u00a0a\u00a0organis\u00e9\u00a0une\u00a0op\u00e9ration\u00a0sp\u00e9ciale\u00a0de \u00ab tap takeover \u00bb\u00a0en\u00a0concevant\u00a0et\u00a0en\u00a0installant\u00a0des\u00a0poign\u00e9es\u00a0de\u00a0robinet\u00a0personnalis\u00e9es,\u00a0inspir\u00e9es\u00a0des\u00a0armoiries\u00a0et des couleurs de\u00a0chaque\u00a0mess participant. La\u00a0bi\u00e8re\u00a0servie\u00a0est la Road Trip Classic Lager de Red Truck,\u00a0d\u00e9crite\u00a0par\u00a0l\u2019entreprise\u00a0comme\u00a0une\u00a0lager de style\u00a0europ\u00e9en\u00a0traditionnel,\u00a0\u00e9labor\u00e9e\u00a0\u00e0\u00a0partir\u00a0de malts 100 %\u00a0canadiens\u00a0et de\u00a0houblon\u00a0Saaz. Depuis son\u00a0lancement,\u00a0cette\u00a0id\u00e9e de rebranding a pris\u00a0une\u00a0dimension plus significative pour les\u00a0membres\u00a0de\u00a0ces\u00a0lieux.<\/span>\u00a0<\/span><\/p>\n

    \u00ab Nous ne\u00a0savions\u00a0pas comment les gens\u00a0allaient\u00a0r\u00e9agir\u00a0\u00e0 un changement de\u00a0bi\u00e8re\u00a0\u00bb, a\u00a0confi\u00e9\u00a0Kyle Murphy,\u00a0responsable\u00a0r\u00e9gional\u00a0de Red Truck pour\u00a0l\u2019\u00eele\u00a0de Vancouver. \u00ab\u00a0Chaque\u00a0groupe\u00a0a son\u00a0type\u00a0de\u00a0bi\u00e8re\u00a0pr\u00e9f\u00e9r\u00e9\u00a0\u2014\u00a0cela\u00a0peut\u00a0parfois\u00a0se\u00a0retourner\u00a0contre\u00a0nous. Nous\u00a0sommes\u00a0vraiment\u00a0ravis\u00a0de voir \u00e0\u00a0quel\u00a0point\u00a0cela\u00a0a\u00a0\u00e9t\u00e9\u00a0bien\u00a0accueilli. \u00bb<\/span>\u00a0<\/span><\/p>\n

    La\u00a0r\u00e9action\u00a0a\u00a0\u00e9t\u00e9\u00a0positive. En\u00a0effet, les lagers\u00a0portant\u00a0le nom des mess\u00a0sont\u00a0devenues\u00a0les\u00a0bi\u00e8res\u00a0les plus vendues dans\u00a0leurs\u00a0mess\u00a0respectifs,\u00a0ce\u00a0qui\u00a0refl\u00e8te\u00a0non\u00a0seulement\u00a0leur\u00a0popularit\u00e9\u00a0gustative,\u00a0mais\u00a0aussi\u00a0le sentiment de\u00a0fiert\u00e9\u00a0et\u00a0d\u2019appartenance\u00a0li\u00e9\u00a0au fait de\u00a0poss\u00e9der\u00a0quelque chose qui\u00a0leur\u00a0est propre.<\/span>\u00a0<\/span><\/p>\n

    \u00ab Le prix est correct, et\u00a0cela\u00a0repr\u00e9sente\u00a0le mess \u00bb, a\u00a0d\u00e9clar\u00e9\u00a0Adolfo Gil,\u00a0responsable\u00a0du mess du Club de la\u00a0flotte\u00a0du Pacifique pour les grades\u00a0subalternes. \u00ab\u00a0\u00c7a\u00a0a\u00a0\u00e9t\u00e9\u00a0un\u00a0\u00e9norme\u00a0succ\u00e8s. Les deux premiers\u00a0mois, on\u00a0n\u2019arrivait\u00a0pas \u00e0\u00a0suivre\u00a0la\u00a0demande\u00a0! \u00bb<\/span>\u00a0<\/span><\/p>\n

    Ce\u00a0partenariat\u00a0refl\u00e8te\u00a0\u00e9galement\u00a0la\u00a0volont\u00e9\u00a0de Red Truck de\u00a0soutenir\u00a0la\u00a0communaut\u00e9\u00a0militaire\u00a0au-del\u00e0\u00a0des\u00a0simples\u00a0relations\u00a0commerciales.<\/span>\u00a0<\/span><\/p>\n

    \u00ab Nous\u00a0essayons\u00a0de\u00a0redonner\u00a0autant\u00a0que\u00a0possible \u00bb, a\u00a0d\u00e9clar\u00e9\u00a0Murphy. \u00ab\u00a0J\u2019ai\u00a0de la famille dans\u00a0l\u2019arm\u00e9e\u00a0et le fr\u00e8re de\u00a0notre\u00a0directeur\u00a0des\u00a0op\u00e9rations\u00a0(COO) est\u00a0militaire. Nous\u00a0consid\u00e9rons\u00a0cela\u00a0davantage\u00a0comme\u00a0un\u00a0partenariat\u00a0que\u00a0comme\u00a0un simple accord commercial. \u00bb<\/span>\u00a0<\/span><\/p>\n

    En alliant tradition et techniques\u00a0modernes\u00a0de\u00a0renforcement\u00a0de la\u00a0communaut\u00e9,\u00a0ce\u00a0partenariat\u00a0montre comment\u00a0m\u00eame\u00a0de petits\u00a0gestes\u00a0\u2014 des\u00a0poign\u00e9es\u00a0de\u00a0robinet\u00a0personnalis\u00e9es\u00a0\u00e0\u00a0une\u00a0pinte\u00a0partag\u00e9e\u00a0\u2014\u00a0peuvent\u00a0contribuer\u00a0\u00e0\u00a0renforcer\u00a0le moral et les liens au sein de la\u00a0pr\u00e9sence\u00a0des FAC \u00e0 la BFC Esquimalt.\u00a0<\/span>\u00a0<\/span><\/p>\n

    \u00a0–<\/span><\/p>\n

    Les traditions et les\u00a0coutumes\u00a0continuent\u00a0de\u00a0jouer\u00a0un\u00a0r\u00f4le\u00a0central au sein des Forces\u00a0arm\u00e9es\u00a0canadiennes\u00a0(FAC), la culture du mess\u00a0constituant\u00a0une\u00a0partie\u00a0importante\u00a0de\u00a0cette\u00a0histoire. Dans Customs and Traditions of the Canadian Armed Forces,\u00a0l\u2019auteur\u00a0E.C. Russell\u00a0d\u00e9crit\u00a0le mess\u00a0comme\u00a0un\u00a0espace\u00a0qui\u00a0favorise\u00a0la camaraderie, le\u00a0mentorat\u00a0et le\u00a0d\u00e9veloppement\u00a0professionnel. Russell\u00a0\u00e9crit\u00a0: \u00ab Le\u00a0sergent-major\u00a0r\u00e9gimentaire\u00a0chevronn\u00e9\u00a0conna\u00eet\u00a0la\u00a0valeur\u00a0de\u00a0l\u2019atmosph\u00e8re\u00a0amicale\u00a0et\u00a0informelle\u00a0du mess de\u00a0l\u2019unit\u00e9\u00a0o\u00f9, au fil du temps,\u00a0l\u2019attitude\u00a0militaire\u00a0et la\u00a0comp\u00e9tence\u00a0professionnelle\u00a0des\u00a0sergents\u00a0subalternes\u00a0se\u00a0forgent\u00a0lentement\u00a0mais\u00a0s\u00fbrement\u00a0pour\u00a0atteindre\u00a0un\u00a0niveau\u00a0proche\u00a0de la perfection \u2014 bien\u00a0mieux\u00a0que\u00a0ce\u00a0qui\u00a0peut\u00a0\u00eatre\u00a0accompli\u00a0en\u00a0salle de\u00a0classe. \u00bb<\/span>\u00a0<\/span><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Lindsay Groves, Journal Lookout. \u00a0 Red Truck Beer Company s\u2019est associ\u00e9e \u00e0 CFMWS pour cr\u00e9er des bi\u00e8res de type mess personnalis\u00e9es \u00e0 la BFC Esquimalt. Ces bi\u00e8res sp\u00e9cialement marqu\u00e9es sont<\/p>\n","protected":false},"author":15,"featured_media":336248,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_rtcl_gb_attr":"","footnotes":""},"categories":[4005,4102,4025,4024],"tags":[],"class_list":["post-336254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-communaute","category-dernieres-nouvelles","category-meilleur-actualites","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"\nRed Truck Beer Company renforce la communaut\u00e9 \u00e0 Messes - Actualit\u00e9s du Marine Pacifique<\/title>\n<meta name=\"description\" content=\"Discover how Red Truck Beer Company is helping build morale and community inside CFB Esquimalt\u2019s messes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lookoutnewspaper.com\/red-truck-beer-company-strengthens-community-in-the-messes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Truck Beer Company renforce la communaut\u00e9 \u00e0 Messes - 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