The Lookout Newspaper is your #1 source of news for Maritime Forces Pacific and CFB Esquimalt. 

Our newspaper reaches the more than 4,200 Canadian Armed Forces (CAF) members serving at Canadian Forces Base (CFB) Esquimalt. This community extends to include veterans and the families of serving members, not to mention the more than 2,100 civilian employees who work on the base. In total, the Lookout reaches more than 10,000 members of the local Defence community.

The Lookout provides several advertising opportunities to connect with our Defence community. These opportunities are featured in our 2026 Media Kit.

To connect with a Lookout team member for advertising opportunities, please use the form provided below.

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Advertising Opportunities

Lookout Newspaper E-Edition

Frequency: Bi-weekly
Monthly site traffic: 5,000+
Distribution: Published online every Monday (Tuesday if Monday is a holiday)
Average number of pages: 16
Frequency discount: yes
Front page lug ads: yes, subject to availability
2026 DIGITAL AD RATES & BOOKING DEADLINES NOW AVAILABLE

Click below for e-edition example: 

Lookout Newspaper – Remembrance Day Issues

Frequency: Three special issues in November 
Front page lug ads: yes, subject to availability
*Discount available when all three issues are booked.

Click below for November issue example:

MARPAC Activity Guide

The Maritime Forces Pacific (MARPAC) Activity Guide is a comprehensive book on all fitness, sports, recreation, health, children, family and other morale and welfare programs – in person and virtual – available to the Defence community. 

Frequency: Three times per year
Circulation: 2,000 copies per run (6,000 total annually)
Distribution: July, November, and February
Format: Matte pages, saddle stitched
Average number of pages: 64
2026 AD RATES & BOOKING DEADLINES NOW AVAILABLE

MARPAC Activity Guide example:

NATIONAL ADVERTISING – CF Base Newspapers

Over 250,000 readers in over a dozen communities rely on Canadian Armed Forces Newspapers to report on operations, Morale and Welfare programs, and the community at large. They are your source for information. 

Distribution: Up to 11 bases newspapers
Frequency: Varies on newspaper
Contract: A signed contract is required upon booking

Click here for a list of Canadian Forces Newspapers. 

*For more information, please use form to connect with a Lookout team member. 

CFB ESQUIMALT – Facilities

NADEN ATHLETIC CENTRE: Including one large gym floor, one smaller gym floor, five-lane 25 m swimming pool, leisure wading pool, steam room, large hot tub, two weight training rooms, cardio room, three squash courts, two outdoor volleyball courts, and more.

WURTELE ARENA: Intersection hockey, military fitness practice, regional and national hockey championships, adult league hockey, minor league hockey bookings.
Dry floor schedule: Approximately mid-May to mid-August each year. Ice schedule: September to April each year.

AD RATES FOR FACILITIES NOW AVAILABLE