Our Community
The Lookout is the #1 source of news for our community of military personnel, veterans, family members, and civilian staff at CFB Esquimalt. CFB Esquimalt is the 3rd largest employer in the Capital Regional District of Greater Victoria with local spending impacts, both direct and indirect, estimated to be nearly $800 million.
✓ 2,100+ Civilian Employees
✓ 10,000+ Defence Community
✓ 12,000+ Email Subscribers
✓ 10,000+ Social Media Reach
The Lookout provides a variety advertising opportunities to connect with our Defence community. See our Media Kit for more details.
Ready to advertise?
For advertising opportunities, please use the form below to connect with us.
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Advertising Opportunities
Lookout Newspaper E-Edition
Frequency: Bi-weekly
Monthly site traffic: 5,000+
Distribution: Published online every Monday (Tuesday if Monday is a holiday)
Frequency discount: yes
Front page lug ads: yes, subject to availability
Front Cover
Ear lug: $200
Full page: $850
Half page: $441
Quarter page: $220
8th page: $105
Business card: $42
See full media kit for placement details and booking deadlines
Lookout Newspaper – Remembrance Day Issues
Frequency: Three special issues in November
Front page lug ads: yes, subject to availability
*Discount available when all three issues are booked.
Front Cover
Ear lug: $200
Full page: $850
Half page: $441
Quarter page: $220
8th page: $105
Business card: $42
See full media kit for placement details and booking deadlines
Lookout Website
The Lookout website offers advertising space on site wide banners, and in-article displays.
Frequency: New stories published bi-weekly
Monthly site traffic: 5,000+
Top rotating banner: $600
Side bar (upper): $450
Bottom rotating banner: $400
Bottom banner: $200
In article banner: $250
In article box: $150
See full media kit for placement details and booking deadlines
MARPAC Activity Guide
The Maritime Forces Pacific (MARPAC) Activity Guide is a comprehensive book on all fitness, sports, recreation, health, children, family and other morale and welfare programs – in person and virtual – available to the Defence community.
Frequency: Three times per year
Circulation: 2,000 copies per run (6,000 total annually)
Distribution: July, November, and February
Format: Matte pages, saddle stitched
Average number of pages: 40-48
Full page: $1300
Half page: $700
Quarter page: $500
Full page: $800
Half page: $600
Quarter page: $400
Quarter page banner: $400
Business card: $250
See full media kit for placement details and booking deadlines
Base Signage – CFB ESQUIMALT
NADEN ATHLETIC CENTRE: Including one large gym floor, one smaller gym floor, five-lane 25 m swimming pool, leisure wading pool, steam room, large hot tub, two weight training rooms, cardio room, three squash courts, two outdoor volleyball courts, and more. In 2025, 106,000+ people passed through the doors.
Poster: $150/month
Gym banner: $350/month
WURTELE ARENA: Intersection hockey, military fitness practice, regional and national hockey championships, adult league hockey, minor league hockey bookings.
Dry floor schedule: Approximately mid-May to mid-August each year. Ice schedule: September to April each year.
Rink board: $1,800/year
Rink board premium placement: $2,000/year
See full media kit for placement details and booking deadlines
Events
The Lookout hosts a number of annual events at CFB Esquimalt with booth presence and/or other advertising opportunities. These events bring more than 3,000+ Defence community members together.
See more information on the Ship to Shore Industrial Tradeshow and the MARPAC Health and Wellness Expo.
