Advertise with us!
Lookout newspaper is CFB Esquimalt’s award-winning, community newspaper with a weekly distribution of 3,000 printed copies with an online digital version that is boosted on our Facebook each week.
Our newspaper reaches the more than 6,000 Canadian Armed Forces regular and reserve personnel serving with Canada’s Royal Canadian Navy on the West Coast. This community extends to include veterans and the families of serving members, not to mention the more than 2,000 civilian employees who work in support roles on the base.
In total, Lookout reaches more than 10,000 members of the local Defence Team.
Direct your advertising campaign to this well-read niche publication where everyone who reads it is employed, and the average salary is well over $50,000!
LOOKOUT NEWSPAPER – rate sheet
Frequency: Weekly
Circulation: 3,000
Distribution: every Monday, Tuesday if Monday is a holiday
Format: Tabloid
Deadline for ads booking/art: Wednesday prior to press time on Friday
Average number of pages: 20
Frequency discount: yes
Front page lug ads: yes, subject to availability
LOOKOUT NEWSPAPER – Remembrance Day Edition rates
Frequency: Annually
Circulation: 3,000
Format: Tabloid
Deadline for ads booking/art: Wednesday prior to press time on Friday
Front page lug ads: yes, subject to availability
MARPAC ACTIVITY GUIDE – rate sheet
Frequency: Three times a year
Circulation: 3,000
Distribution: April, August and December
Format: Glossy cover, matt inside, saddle stitched
Average number of pages: 64
Deadline for ads booking/art: Two weeks before the product goes to press
Ad space available: Colour and Black and White
NATIONAL ADVERTISING – CF Base Newspapers
Purpose: Reach the million strong DND community across Canada
Distribution: up to 16 bases newspaper – total 82,000 distribution per issue
Frequency: varies on newspaper
Promotion: See rate sheet for details
Booking and art deadline: two weeks before publication goes to press
Contract: A signed contract is required upon booking
Email Joshua Buck, Contracted Advertising Sales Representative, for more information.
CFB ESQUIMALT – WURTELE HOCKEY ARENA – rate sheet
Purpose: Reach B.C.’s largest military base, seeing heavy traffic year-round. Intersection hockey, military fitness practice, “Cock of the Walk” competitions, regional and national hockey championships, adult league hockey, minor league hockey bookings.
Promotion: See rate sheet for details.
