
Red Truck Beer Company Strengthens Community in the Messes
Lindsay Groves, Lookout Newspaper. Red Truck Beer Company partnered with CFMWS to create custom mess-branded lagers at CFB Esquimalt. The specially branded beers quickly became top sellers at participating messes. The initiative highlights how shared traditions and small community touches help strengthen morale and connection within the CAF. - Red Truck Beer Company is helping strengthen community at some Canadian Forces Base (CFB) Esquimalt messes through a partnership with Canadian Forces Morale and Welfare Services (CFMWS). The Officers’ Messes — Wardroom and Gunroom, along with the Junior Ranks Mess – Pacific Fleet Club, now each have their own branded lager — and the response has quickly grown beyond what many expected. As part of the initiative, Red Truck completed a special tap takeover by designing and installing custom tap handles inspired by the crest and colours of each participating mess. The beer on tap is Red Truck’s Road Trip Classic Lager, described by the company as a traditional European-style lager made with all Canadian malts and Saaz hops. Since its launch, the re-brand idea has become something more meaningful for members of these spaces. “We didn’t know how people would react to a beer change,” shared Kyle Murphy, Red Truck’s Vancouver Island Territory Manager. “Each group has their favourite kind of beer — it can backfire at times. We’re really happy to see how well it has been received.” The response has been positive. In fact, the mess-branded lagers have become the top-selling beer at their respective messes, reflecting not only popularity in taste, but also the sense of pride and connection tied to having something uniquely their own. “The price is right, and it represents the mess,” said Adolfo Gil, Junior Ranks – Pacific Fleet Club Mess Manager. “It’s been a huge success. For the first couple months, we couldn’t keep it in stock!” This partnership also reflects Red...





















![[Left to right] Acting Sub-Lieutenant (A/SLt) Michael Samuels, Matt Carlson, Captain(Navy) (Capt(Navy)) Kevin Whiteside, Barbara Toller, Ivan Friere, Chief Petty Officer 1st Class (CPO1) Sue Frisby, and A/SLt Maximillian Graw pose for a photo during the NDWCC big cheque presentation on Feb 17. Photo: Sailor 1st Class (S1) Jordan Schilstra, MARPAC Imaging](https://lookoutnewspaper.com/wp-content/uploads/2026/03/20260217ETP0056D001-1024x683.jpg)









